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которые вас точно удивят
Первый фирменный цвет, кофейня для бьюти-туристов, и сколько длился самый долгий разговор со службой поддержки
В июле «Золотое Яблоко» отмечает день рождения. Что мы знаем о самом быстрорастущем онлайн-ретейлере в России?* Собрали восьмёрку неизвестных фактов.
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Всё началось с нескольких десятков марок и 12 сотрудников
Когда 26 октября 1996 года первый магазин «Золотое Яблоко» распахнул свои двери в Екатеринбурге, в компании работало всего 12 человек, а на полках красовались несколько десятков брендов косметики и парфюмерии.
Сегодня у сети магазины в 38 городах России, а ещё в Казахстане, Белоруссии, Катаре, ОАЭ и Саудовской Аравии. В штате компании работают около 14000 сотрудников, в ассортименте сети — 5000 брендов, включая около 200, представленных эксклюзивно.
1996
В 2004 году «Золотое Яблоко» открыл первый в России парфюмерный супермаркет площадью более одного квадратного километра, который долгое время оставался самым большим в России**
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Сегодня у ретейлера есть магазины площадью три квадратных километра — и даже больше. Среднее время пребывания в большом магазине составляет более двух часов, а в формате Apple Box — около часа.
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2004
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Соединить идею шопинга с идеей салона красоты «Золотое Яблоко» придумали первыми в России. Студия работала во втором екатеринбургском магазине в ТЦ «Гермес»: там, где теперь находится штаб-квартира компании. Сегодня лучшие бьюти-мастера регулярно устраивают в магазинах сети уроки по причёскам и макияжу.
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В 2005 году в «Золотом Яблоке» открылась «Студия Красоты»
2005
В «Золотом Яблоке» продавали не только косметику
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В 2000-х в «Золотом Яблоке» был большой отдел игрушек и детских товаров. Впрочем, и в наши дни мамы с дочками регулярно приходят сюда: за мягкими брелочками и косметикой. А ещё здесь можно купить товары для дома, одежду, украшения и даже гаджеты.
2000-е
Раньше у «Золотого Яблока» была собственная кофейня в магазине
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В 2005 году на втором этаже первого екатеринбургского магазина сети появилась кофейня «Золотое Яблоко», для которой была приобретена самая дорогая на тот момент на рынке кофемашина.
Благодаря такому месту отдыха гости, приезжавшие в «Золотое Яблоко» из других городов, например, из Челябинска, могли с комфортом провести в магазине целый день.
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2005
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«Золотое Яблоко» не всегда было лаймовым
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Сегодня на многих, кто смотрит на те самые лаймовые пакеты, они действуют терапевтически — сразу повышается настроение. Но лаймовым «Золотое Яблоко» стало только в 2021 году, до этого в брендинге какое-то время использовался оранжевый.
2021
Самый длинный разговор со службой поддержки «Золотого Яблока» длился около двух часов
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Разговор закончился на дружеской ноте: клиент определился с выбором и остался доволен. Набрать телефон «Золотого Яблока», чтобы поднять себе настроение, — почему бы и нет? Одна покупательница позвонила в службу 50 раз в течение одного дня: конкретных вопросов у неё не было, просто хотелось поговорить.
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Июль — самое подходящее время для того, чтобы провести его в компании
«Золотого Яблока»: в магазинах сети будут праздновать день рождения бренда.
Всё самое интересное о праздничных акциях и мероприятиях ищите
Продюсер: Анна Филимонова, Дизайнер: Любовь Карманова, Текст: Екатерина Фадеева, Технический директор: Денис Осипов,
Руководитель отдела спецпроектов: Алена Прокофьева. © 2025
Реклама. ООО «Екатеринбург Яблоко»
* В 2024 году:
https://www.forbes.ru/biznes/534066-dozreli-set-zolotoe-abloko-obognala-podruzku-letual-i-riv-gos?ysclid=mcvz2bnm9a769100677
А ещё это единственный ретейлер в сфере бьюти, вошедший в рейтинг самых дорогих в нашей стране брендов за 2024 год:
https://brandlab.ru/blog/top-100/?ysclid=mcw3u0nb4h452215028
**https://rb.ru/longread/history-gold-apple/
Продавец: ООО «Екатеринбург Яблоко», ОГРН 1126670019585, ИНН 6670381056, адрес места регистрации (места фактического нахождения): 620014, г. Екатеринбург, ул. Сакко и Ванцетти, д. 62, офис 306
Реклама. ООО «Екатеринбург Яблоко»
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